₹850 CRORE FOR CREATOR POWER 🎥
Some news stories feel small at first glance, but when you sit with them, they begin to unfold with quiet power. That’s exactly what happened when I came across the announcement that YouTube is investing ₹850 crore in India’s creator economy. It wasn’t screaming for attention, but the message was loud and clear, this is a big deal. YouTube CEO Neal Mohan, speaking at the WAVES Summit in Mumbai, called India a “creator nation,” and with those few words, he acknowledged a transformation that many of us have not only witnessed but lived through. I think back to the days when creating videos meant navigating poor lighting, patchy internet, and very little support. Back then, content creation felt more like a side hustle or a personal passion project than a career. Now, creators from every corner of India are shaping digital narratives and global conversations. From recipe videos shot in single-room kitchens to vloggers sharing their lives from towns many couldn’t point out on a map, Indian...